Safety Sign Project - Look Both Ways

Public Art

Safety Sign Project - Look Both Ways

Project Description

Groundswell and the New York City Department of Transportation (NYC DOT) designed the Traffic Safety Sign Residency Program to engage public school students in exploring traffic safety information through the creation of original street signs. Signs designed collaboratively by students at each of our partner schools are digitally rendered by Groundswell artists, fabricated by NYC DOT’s Sign Shop, and temporarily installed in local locations students identify as in need of traffic signage. Through this program, students learn how signs and symbols can work to communicate ideas and explore visual art techniques to develop graphic images. These signs then help increase safety awareness and prevent accidents in locations around each school community. In this design, students used an eye as the pedestrian’s head to call attention to the need to be alert and look both ways before crossing the street.

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Project Info

Location: 82-37 Kew Garden Road Kew Gardens, NY 11415

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Dimensions: 30" Diameter

Fun Facts

Think about areas in your neighborhood that may be in need of a traffic sign. Do people drive too fast near your school? Do people roll through stop signs by your house? Design a traffic safety sign that reflects traffic issues in your neighborhood.

According to Transportation Alternatives, New York has the highest number of pedestrian and cyclist deaths and injuries in the United States. Pedestrian and cyclist deaths make up a majority of traffic deaths.

You should always wear a seatbelt when you are in the car and always wear a helmet when you are on a bike. It is also very important to “Stop, Look, and Listen,” when you are crossing the street, because others might not see you.