Project Description
Groundswell and the New York City Department of Transportation (NYC DOT) designed the Traffic Safety Sign Residency Program to engage public school students in exploring traffic safety information through the creation of original street signs. Signs designed collaboratively by students at each of our partner schools are digitally rendered by Groundswell artists, fabricated by NYC DOT’s Sign Shop, and temporarily installed in local locations students identify as in need of traffic signage. Through this program, students learn how signs and symbols can work to communicate ideas and explore visual art techniques to develop graphic images. These signs then help increase safety awareness and prevent accidents in locations around each school community. Students from IS 318 sent a memorable message by incorporating a play on words into their sign. They liken traffic safety to chess, wherein any mistep can result in losing the game.
Fun Facts
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Heads up! Phones Down!
272 MacDonough Street
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Be Aware of What’s There
210 Chester Street
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Your Rush, You Crush; Don’t Break a Family
2500 Nostrand Avenue
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