Project Description
To celebrate the opening of its new headquarters in 2003, Fifth Avenue Committee (FAC) commissioned Groundswell to paint a mural on the adjacent building to help lead visitors from 4th Avenue around the corner to the doors of the new center. Groundswell began research for the mural through a series of focus groups with each of the departments that make up FAC. Each department was asked to propose a representation of its role in the FAC community and present it as a living tableau. Photographs of these tableaus were then used to develop a mural that highlights the many facets of FAC's work. FAC celebrated its 25th anniversary in 2002, and the mural also features a visual timeline of significant organization milestones. For example, a truck license plate in the image reads 1995, a nod to the year FAC incorporated Red Hook on the Road, a program that trains commercial truck drivers and helps them find employment.
Fun Facts
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The Beauty of Balance
237 Seventh Avenue
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What You See is Not Who I Am
540 President Street, Suite 1A
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