Stop and Look

Project Description

Groundswell and the New York City Department of Transportation (NYC DOT) designed the Traffic Safety Sign Residency Program to engage public school students in exploring traffic safety information through the creation of original street signs. Signs designed collaboratively by students at each of our partner schools are digitally rendered by Groundswell artists, fabricated by NYC DOT’s Sign Shop, and temporarily installed in local locations students identify as in need of traffic signage. Through this program, students learn how signs and symbols can work to communicate ideas and explore visual art techniques to develop graphic images. These signs then help increase safety awareness and prevent accidents in locations around each school community.

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Project Info

Location: 159-15 88th Street Howard Beach, NY 11414

Fun Facts

Legend
The characteristics of the neighborhood are depicted in the design, such as the Cross-Bay Bridge and the houses of Howard Beach.
Suggested Activity
Create a traffic sign of your own that responds to the prompt, “Stop and Look.”
Research
In New York, approximately 4,000 New Yorkers are seriously injured and more than 250 are killed each year in traffic crashes.